Project responsibilities included:

Definition of objectives and audience

• Objectives: Clarify goals, such as raising awareness, influencing policy, or promoting collaboration
• Audience: Identify target groups like fellow researchers, industry partners, policymakers and the general public

Development of core messaging

• Summarise the research program’s purpose, findings and implications in clear, engaging language
• Tailor messages to resonate with different audience segments

Selection of communication channels

• Academic Channels: Publish in peer-reviewed journals, present at conferences and share on academic platforms like ResearchGate or Academia.edu
• Digital Media: Use social media (Twitter, LinkedIn), blogs and program-specific websites to share updates and engage audiences
• Traditional Media: Distribute press releases, articles and op-eds in newspapers or magazines
• Public Outreach: Host webinars, workshops, or community events

Content creation

• Written: Summaries, white papers, policy briefs, or infographics for easy comprehension
• Visual: Develop explainer videos, slide decks and graphics
• Interactive: Create webinars, podcasts, or Q&A sessions to encourage engagement

Collaboration with stakeholders

• Partner with universities, funding bodies and advocacy organisations for broader reach
• Engage influencers in relevant fields for amplification

Monitor, adapt and legacy

• Use analytics to track engagement across channels
• Adjust strategies based on feedback and performance metrics
• Develop a repository for the program’s outputs, such as a dedicated website or data portal, to ensure accessibility and longevity