
Recent updates to the ICH E6 (R3) guidelines reflect the evolving complexities of modern clinical research and the increasing demand for clarity, transparency, and relevance in how we design and report trials [1]. These changes don’t just bring new expectations—they bring new language. And in clinical research, wording matters.
Take, for example, the concept of estimands. When I entered the field nearly 40 years ago, estimands didn’t exist—not as a formal framework, anyway. At the time, we studied healthy volunteers who later became subjects and are now, quite rightly, referred to as participants. This evolution in terminology mirrors a deeper shift: a recognition that how we define the treatment effects we are studying—and how we handle the inevitable complexities of real-world research—must also mature.
In the evolving landscape of clinical research, the concept of the estimand has emerged as a vital methodological advancement that promises to enhance the precision and relevance of treatment effect assessments. Estimands provide a structured framework for defining the specific treatment effect of interest in a clinical trial, ensuring alignment between the trial objectives, design, conduct, and statistical analysis. This approach has gained prominence, particularly in light of regulatory guidance such as the ICH E9 (R1) addendum on estimands and sensitivity analysis in clinical trials, which emphasises the necessity of explicitly defining what is being estimated to make clinical research more interpretable and actionable [2].
An estimand provides a formal description of the treatment effect that a clinical trial is intended to estimate. It answers the question: "What is the precise quantity that the clinical trial aims to learn about?" Rather than simply applying a statistical method and interpreting the outcome, the estimand framework insists on a pre-specified, detailed articulation of the treatment effect [3]. This shift in perspective fosters greater clarity in how treatment benefits and risks are understood and communicated to stakeholders, including regulators, clinicians, and patients.
According to the ICH E9 (R1) guidance, an estimand is characterised by five core attributes [2]:
Each of these elements must be discussed and defined during the trial's planning phase through interdisciplinary collaboration involving clinical, statistical, and regulatory stakeholders.
The estimand framework enhances the alignment between the clinical question, study design, and analysis approach. Traditionally, mismatches between objectives and analyses have been common, with some studies providing ambiguous or difficult-to-interpret results due to inconsistent handling of events occurring after randomisation. By clearly specifying the estimand, researchers explicitly state the objective of the study, reducing the risk of ambiguity and enhancing the interpretability of findings.
For example, in oncology trials, progression-free survival (PFS) might be affected by intercurrent events such as treatment discontinuation due to toxicity or initiation of alternative therapy. A well-defined estimand will clarify whether such events are part of the treatment effect or should be treated as censoring or adjustments. This avoids misleading conclusions and ensures that the results reflect the intended scientific question.
One of the most innovative aspects of the estimand framework is its systematic approach to intercurrent events (ICEs). These are events that occur after the initiation of treatment that can influence either the observation or interpretation of the outcome. Examples include treatment discontinuation, switching to rescue therapy, or death from unrelated causes. These events complicate the estimation of treatment effects, and inconsistent handling across studies can lead to incomparable or biased results.
The estimand framework prescribes that ICEs be anticipated and strategies for their handling be explicitly stated. Common strategies include:
By selecting and justifying these strategies during the trial planning phase, researchers ensure that the analysis reflects the true intent of the study, and that stakeholders understand what the results mean in practical terms [4].
The increasing emphasis on estimands is reflected in regulatory trends. The European Medicines Agency (EMA) and U.S. Food and Drug Administration (FDA) have embraced the ICH E9 (R1) framework, and guidance documents now encourage or require clear articulation of estimands in clinical trial protocols and statistical analysis plans [5, 6].
For instance, the EMA's Reflection Paper on Estimands notes that estimands are especially important for benefit-risk assessment, where understanding how different ICEs affect outcomes is critical. A poorly defined estimand could lead to regulatory concerns, particularly when interpreting secondary endpoints or subgroup analyses.
While the ITT principle is often congruent with the treatment policy strategy under the estimand framework, per-protocol analyses pose challenges. These analyses, which exclude data from patients who deviate from the protocol, are susceptible to selection bias and do not align well with estimands unless conducted with stringent methodological justification. They can be useful as sensitivity or supplementary analyses but should not be the primary basis for estimating treatment effects.
Instead, estimand-aligned approaches allow for a nuanced understanding of what effect is being estimated and under what assumptions. This level of transparency is critical for interpreting efficacy and effectiveness in a consistent and reproducible manner.
Despite its theoretical elegance, the implementation of estimands in clinical trials faces practical challenges. It requires a cultural and procedural shift, particularly in early protocol development. Protocol templates, statistical analysis plans, and case report forms must all reflect the chosen estimand(s), and trial teams must be trained to think in estimand terms from the outset.
Moreover, defining appropriate strategies for ICEs often involves assumptions that must be justified through sensitivity analyses. Simulation studies and real-world case studies are increasingly used to test the robustness of estimand choices under various scenarios [7]. To support implementation, organisations such as the DIA, PSI, and industry consortia have developed training programs and tools, and academic literature continues to grow, providing applied examples in oncology, rare disease, and chronic disease settings.
One of the significant benefits of the estimand framework is its capacity to improve communication of trial results. When stakeholders, including regulatory authorities, patients, payers, and prescribers, clearly understand what effect is being measured—and under what conditions—they are better equipped to interpret the findings and apply them in decision-making. This transparency becomes especially important in comparative effectiveness research, health technology assessment, and shared decision-making processes. An estimand-centred report can delineate the conditions under which a treatment works, helping tailor interventions to specific patient populations or clinical scenarios.
The estimand framework represents a paradigm shift in clinical trial methodology. By requiring an explicit, structured definition of the treatment effect, it enhances the alignment of study objectives, design, and analysis. It particularly addresses the complexity introduced by intercurrent events, providing predefined strategies to maintain the relevance and interpretability of results. Estimands promote clarity, precision, and transparency, ultimately contributing to more meaningful evidence generation in clinical research. As regulatory agencies, industry sponsors, and academic researchers continue to embrace and refine this framework, its role in shaping robust, decision-ready clinical evidence will only grow. However, I am (yet) to fully comprehend how changing the word "subject" to "participant" will hugely affect clinical study quality or operations.
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