Strategic communications

Profiling within the scientific literature provides a major contribution to the successful launch of a product. It also provides the reference source for monographs, advertising, sales force documents and other promotional material before and after launch. Experience in the medical sector allows us to incorporate your messages and target your chosen audience through publication planning and journal selection delivered in line with the most recent guidelines.*

Our medical communication services include:

• Product positioning and key message workshops
• Publication planning
• Message vehicles, including detail aids, leave pieces and newsletters
• Product monographs, sales training materials and educational packages
• Preparation of primary and secondary manuscripts, supplements and proceedings
• Clinical trial summaries
• Case studies
• Abstracts and posters, conference reporting and delegate materials
• Therapy area intelligence and competitor reports

We believe that successful communication has its foundations in accuracy, integrity and simplicity. We are dedicated to maximising the impact of the clinical and scientific information we present, while keeping sight of the specific requirements of our clients.

*Good Publication Practice 2